Increasing international sales and customer satisfaction
This client company was suffering from a dramatic decrease in sales and market share. There had also been changes in key management positions at the top and employee redundancies.
The main challenge was the sales process. It was unclear and uncoordinated. As a result, customer service was suffering. Internal conflicts were also getting out of control.
Business Results
Customer satisfaction has doubled. Customer complaints have fallen almost to zero.
Sales are up, because employees are more proactive in taking care of customer needs.
Internal conflicts between staff have largely disappeared.
Achieved by
Coaching the senior team to create a newly unified leadership team.
A series of connected workshops and coaching for 50 key people. The aim: to get full alignment in the sales and order-fulfilment processes.
This included the implementation of a proactive approach to customer service.
Boosting productivity and efficiency
A newly-formed business unit with a clear structure and systems – on paper.
In reality, the daily work processes were unclear and confused.
Internal information flows were hindering instead of helping employees.
Employees felt totally unable to control their time.
Employee motivation and engagement was too low and going down.
The business unit’s effectiveness was below par.
Business Results
Efficiency has risen, because information flows have improved.
Individual, team and departmental goals are aligned.
Employee engagement has increased, as measured by the annual employee surveys.
Employees prioritise their time more clearly.
Achieved by
A series of connected workshops and coaching for over 100 mid-level people.
Convincing a critical mass of people to adopt new ways of working together.
Consistent follow-up with individuals and groups to support the implementation.
Launching a complex international project on time
The company was about to launch a new drug in Europe.
This was part of a global rollout for this drug.
The marketing in Europe had fallen way behind the planned schedule, threatening to delay the launch and, potentially, lead to a large-scale loss of sales.
Business Results
On-time launch of the new drug in Europe.
This drug is a big commercial success. Sales are higher than expectations.
More robust relationships between two internal company functions: medical and marketing.
This relationship was vital to successfully launch the new drug.
Achieved by
Designing a customized tool to measure executive performance regarding the product launch project.
One-to-one executive coaching sessions to get the marketing initiative back on track by targeting 80 key alliance partners and influential medics.
Establishing clear roles and accountabilities for a core team to complete the successful product launch.
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